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A West Virginia gambler has filed a proposed class action against DraftKings in Massachusetts federal court, alleging the operator used artificial intelligence to target vulnerable customers with promotions designed to keep them gambling.
The lawsuit was filed Wednesday by Daniel Vest, who is seeking to represent a nationwide class of DraftKings users allegedly identified through an AI model as likely to be persuaded by incentives to continue betting.
What the lawsuit alleges
According to the source report, the complaint follows reports that DraftKings analyzed gamblers’ behavior over several years, including their likelihood of stopping and their susceptibility to promotional offers.
Vest alleges those promotions encouraged customers to bet more and lose more money. DraftKings is a Boston-based online sportsbook and casino operator.
Where the case stands
The case was filed in Massachusetts federal court as a proposed class action, meaning the court has not determined whether the case can proceed on behalf of a broader group of users.
The source report did not include DraftKings’ response to the allegations, identify the specific AI model allegedly used, or detail the legal claims in the complaint.
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Source: As reported by cdcgaming.com.
