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The National Council on Problem Gambling said its 2025 Too Young to Bet campaign received a Bronze Anthem Award in the Health – Addiction & Recovery Support category. The organization is also expanding its 2026 campaign resources to help trusted adults prevent youth gambling.
Award recognizes broader youth gambling prevention effort
Introduced in 2025, Too Young to Bet expanded NCPG’s longstanding Gift Responsibly Campaign beyond lottery products to address the risks associated with all forms of youth gambling. Its inaugural effort provided educational resources and public awareness messaging to help communities address underage gambling and encourage adults to participate in prevention.
The Anthem Awards recognize social impact initiatives worldwide, with recipients selected by the International Academy of Digital Arts and Sciences. The sixth annual awards received more than 2,500 submissions from 43 countries.
“Youth gambling prevention requires a collective effort, and this recognition reflects the commitment of organizations working to bring greater attention to an often-overlooked issue,” said Derek Longmeier, president of NCPG’s board of directors.
2026 campaign adds tools for trusted adults
According to the National Council on Problem Gambling, new national research conducted by The Harris Poll on its behalf found that:
- 64% of parents with children under 18 were concerned about underage gambling.
- 51% of parents with children ages 6–17 had discussed gambling risks with their children.
- 90% of parents with children under 18 identified at least one resource that would make those conversations easier.
The expanded campaign toolkit will include updated messaging, social media materials and educational resources. A new website will serve as a resource hub for parents, teachers, coaches and other trusted adults.
Registration for the 2026 Gift Responsibly/Too Young to Bet campaign is open. NCPG is inviting lotteries, gambling operators, community organizations and other stakeholders to participate.
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Source: As reported by National Council on Problem Gambling.
