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Massachusetts has launched a free app called Evive to support people affected by gambling harm, adding a 24/7 digital option alongside the state’s existing problem gambling helpline.
The Massachusetts Department of Public Health’s Office of Problem Gambling Services introduced the app on Sept. 30. According to the state, Evive offers daily check-ins, progress tracking, evidence-based lessons and peer support features. The app is available on iOS and Android.
What the Evive app adds
State officials said the app is meant to extend, not replace, the Massachusetts Problem Gambling Helpline by giving users a digital space for around-the-clock support.
Victor Ortiz said in a statement, “Recovery is not one decision. It is a series of moments when someone needs a door and finds one open.” He also said the office launched the app after years of feedback from people dealing with gambling harm who wanted support to be available at any time.
A Massachusetts Department of Public Health press release described the app as a resource for people who may not yet be ready for clinical services but want a supportive way to begin making changes.
Massachusetts also offers a multilingual problem gambling helpline at 800-373-5050 and online chat through MAProblemGamblingHelpline.Org.
Why the launch timing stands out
The department said it chose to launch Evive at the start of football season because of a significant increase in gambling engagement during that period.
The source article also says the launch comes as a West Virginia man filed a class action lawsuit against DraftKings accusing the company of using artificial intelligence to target problem gamblers. The source material provided here does not include further details about that case.
For West Virginia readers, the Massachusetts app launch is a responsible-gambling policy development in another state, while the DraftKings lawsuit referenced in the source provides the clearest West Virginia connection.
More from playwv.com – G2E panel says responsible gambling messaging must reach beyond young bettors – Massachusetts harassment crackdown highlights West Virginia betting ban powers – West Virginia bettor files proposed class action against DraftKings over alleged AI targeting
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Source: As reported by Margie Cullen.
