Share 
BetMGM has launched The Traitors Faithful Riches in West Virginia, giving players in the state access to the first title released under the operator’s new exclusive online casino partnership tied to the reality competition series _The Traitors_.
The deal, announced with All3Media International, gives BetMGM rights to create slots, table games, and other casino titles based on the franchise across its regulated US markets. According to the company, the first game is now live at BetMGM Casino in New Jersey, Michigan, Pennsylvania, and West Virginia.
First The Traitors game is already live in WV
The launch means West Virginia is part of the initial rollout for _The Traitors Faithful Riches_, rather than a later expansion market.
BetMGM said the game features 1,024 ways to win. It also includes a Traitor Feature that can trigger during the base game or free spins and awards cash prizes with a random multiplier. A separate Traitors Bonus is activated by filling five bonus symbol spaces, with expanding collect symbols and trophy symbols part of that feature.
The same title also launched at Borgata Online in New Jersey and Pennsylvania.
BetMGM says more Traitors-themed titles are planned
The release coincided with the Sept. 17 premiere of _The Traitors: New Blood_. BetMGM described _Faithful Riches_ as the first of several planned games built around the show.
Oliver Bartlett, BetMGM senior vice president of gaming, said television and film intellectual property is now a core part of the operator’s content strategy. The company has previously secured rights tied to game shows including _Family Feud_ and _The Price Is Right_.
For West Virginia players, the immediate change is straightforward: the first _The Traitors_ branded casino game is now available on BetMGM in the state. BetMGM has not yet said when additional titles under the agreement will be released. As new branded games roll out, players should use the same bankroll and responsible-gambling habits they would with any other online casino title.
—
Source: As reported by Charlie Mullan.
