Online sportsbooks in West Virginia saw consistent results in the month of November. In total, they accepted over $48 million in overall handle.
While this wasn’t a historic month by any means, it was an improvement on October. West Virginia sportsbooks’ handle was around $45 million in the month prior.
More on the November numbers in WV
Handle reached at least $11 million in every week of the month. This is now the 15th consecutive week in which sportsbooks took in at least eight figures worth of bets.
WV sportsbooks also saw their productivity rise in each week of November. They had their best showing the final week of the month, with more than $13.6 million in wagers.
Of course, online betting played a large role in the state’s total handle. The online sportsbooks accounted for over $28 million — about 59% of the overall figure.
Retail sportsbooks did well, too. They exceeded $5 million in bets twice during the month, for the first time this fiscal year.
For whatever reason, retail wagering has seen a vast increase since the beginning of October. Perhaps the fact that land-based sportsbooks were open once again, along with the timing of the football season, translated to this rise in bets.
In September, online betting was responsible for 79% of WV’s handle. This is a massive contrast to the last two months.
Despite not having a huge month in regards to handle, sportsbooks earned plenty of revenue. As a whole, they made more than $4.4 million in profits.
Most impressively, revenue hit at least $870,000 in each week of November. Sportsbooks’ earnings peaked in the final week, when revenue approached nearly $1.7 million.
This was their best showing since the week of Sept. 12, when revenue was about $1.75 million.
Let’s take a closer look at how the November sports betting figures break down at each individual sportsbook.
WV sports betting leaders: Hollywood/DraftKings
The resurgence of retail sports betting put Hollywood Casino in the driver’s seat for handle last month. Its sportsbook took in over $25 million in wagers in total.
Hollywood has the most popular retail establishment in the state by far.
Its land-based book’s handle was just about $15 million in November, while Hollywood’s DraftKings Sportsbook was only slightly over $10 million.
This is the second straight month that Hollywood’s retail sportsbook outperformed its online platform.
Both options had their best week most recently. DraftKings finished the month with a week of $3.2 million, and Hollywood’s retail was just over $4 million.
The Greenbrier placed second in handle with almost $18 million. Unlike Hollywood, its online sportsbooks provide the majority of action because its retail location is exclusive.
Mountaineer Casino finished at a distant third with about $3.7 million in wagers for the month.
Similar to Hollywood, its retail sportsbook drove a lot of the action. Mountaineer’s retail book saw over $2.9 million in bets; however, its mobile app only reached around $820,000.
This is probably due to its William Hill Sportsbook still being relatively new in the WV market. It only started taking bets in September of 2020.
Mardi Gras Casino and Wheeling Island bring up the rear with around $950,000 and $550,000 in handle, respectively.
Both feature the new Betly Sportsbook, but aren’t seeing too much betting online.
Mardi Gras’ app reached almost $175,000 in bets, while Wheeling Island saw just $42,000. Its retail sportsbook was also victorious over its sister property, taking in about $270,000 more in handle.
WV Sports Betting Revenue
Although it was just an average month for sports betting handle, sportsbooks’ revenue flow in November was amazing.
WV sportsbooks earned over $4.4 million in the month, about $700,000 more than October. Last month even beat out the month of September, when the state’s handle was around $15 million more.
The revenue split between retail and online sportsbooks was fairly even. Online betting apps generated nearly $2.5 million in earnings, while retail books totaled slightly over $1.9 million.
The 56% of the overall revenue for online sportsbooks was almost exactly the same ratio for online handle.
The rankings for monthly revenue are identical to the handle, as well.
Hollywood Casino led the way with more than $2.2 million in earnings. Even though its retail sportsbook actually lost money for the week of Nov. 7, it still outperformed DraftKings.
Hollywood’s retail book made over $1.3 million, compared to only $900,000 from the mobile app.
The Greenbrier was the only other sportsbook with more than $1 million in revenue.
Since its retail book wound up being in the red for the month, FanDuel and BetMGM actually made more than The Greenbrier’s monthly figure. They made over $1.4 million, whereas its retail location lost about $120,000.
Mountaineer finished third with just shy of $600,000 in revenue. Based on how its retail sportsbook took most of the bets, Mountaineer’s revenue share was typical.
William Hill was responsible for almost $115,000 in earnings, while retail betting revenue reached $480,000.
Mardi Gras Casino ended the month with slightly more than $185,000. Its retail sportsbook earned around $165,000, and Betly accounted for just $18,000.
Wheeling Island only saw about $75,000 in revenue overall. Its retail location generated over $65,000, significantly more than its Betly app with $11,000.
On the board at WV sportsbooks
As the NFL season is coming to a close, there is still time to get in a futures wager on a variety of markets. Most online sportsbooks allow you to bet on updated odds for both teams and individual players.
One of the most popular every year is which player will win the award for MVP.
Although this appears to be a foregone conclusion some seasons, that isn’t the case in 2020. With just three weeks remaining, DraftKings shows the following odds for who will win the NFL’s MVP:
- Patrick Mahomes -200
- Aaron Rodgers +175
- Josh Allen +1600
- Derrick Henry +5000
- Russell Wilson +6600
- Tom Brady +15000
- Kyler Murray +15000
- Ben Roethlisberger +15000
- Dalvin Cook +25000