PointsBet Sportsbook Partners With Troon To Expand Golf Footprint

Written By Chris Imperiale on February 3, 2022 - Last Updated on February 23, 2022
A new partnership between PointsBet & Troon focuses on expanding golf sports betting

PointsBet recently announced a new partnership with the golf operator Troon.

Going forward, Troon properties located in states that feature legal sports betting will include PointsBet activations.

Along with PointsBet Sportsbook WV, it’s also active in seven other states. They are:

  • Colorado
  • Illinois
  • Indiana
  • Iowa
  • Michigan
  • New Jersey
  • Virginia

The operator is looking to grow substantially in 2022. Its plans involve launching in 10 additional states, with New York and Maryland already nearing release.

Troon is one of the world’s largest golf course management companies. Founded in 1990, it now owns more than 655 golf courses around the world.

Part of the plan is for Troon’s facilities to host on-site activations, with hopes of expanding the PointsBet customer base.

PointsBet partners with Troon Golf

PointsBet is continuing to show its commitment to the sport of golf. While West Virginia sportsbooks don’t rely on their golf handle, the bigger PGA tournaments certainly provide a boost.

PointsBet’s strategy to get more recreational golfers betting with its online sportsbook has a couple of different parts.

First, it’s going to deliver custom odds integrations right to bettors through the GPS systems on Troon’s golf carts. Golfers will have the ability to scan a QR code in the middle of their round and place a bet within seconds on their device.

The online sportsbook provider is also creating the PointsBet Cup, where VIP customers get the opportunity to enjoy an event with the company’s top ambassadors.

Currently, PointsBet’s global ambassador is former New Orleans Saints quarterback Drew Brees. There are several others as well, including NBC Sports golf analyst Notah Begay III. PointsBet named him its global golf ambassador last August.

The operator’s chief commercial officer, Eric Foote, spoke about this next step for PointsBet and the golf community. According to Golf Digest, Foote said:

“PointsBet has shown a commitment to the sport of golf through [the] investment of our brand in the space. This partnership with Troon helps take our connection to golfers to the next level.”

It already had a deal in place with the PGA Tour, and PointsBet inked a multiyear extension to that last October. It’s now the tour’s exclusive supplier of on-air odds during events.

While PointsBet is taking more live bets for golf than in the past, it believes that figure can get much larger with today’s golfers.

The online sports betting app’s senior director of business development, Ryan Pensy, explained how this latest partnership should expand interest in golf betting. He said:

“Even if someone’s not currently betting on golf, they’re most likely a customer wagering on the NFL, the NBA or a college sport. The opportunity to engage them and activate opportunities in a unique setting like a Troon property is exciting to us.”

Betting on the PGA Tour

Wagering on PGA events is becoming more popular across the country and in the Mountain State. Since online sports betting apps offer so many live options now, in-game betting is growing in golf, too.

Live wagering is perfect for golf because of its slow pace. The score changes in a basketball or football game within seconds, while golf gives you a lot more time.

This allows sportsbooks to provide markets for things like the result on the next hole or if players will hit the upcoming green in regulation.

Lots of people enjoy live betting on golf events, but the most common way to wager on a tournament is to select a winner. You can do this before the start of an event, but now also throughout it with updated odds.

The 2022 season is officially underway and features plenty of exciting upcoming tournaments. Even though golf fans tune into many of them, the top five every year don’t change.

The most-watched events are unquestionably the four majors on the tour. They are:

  • Masters
  • PGA Championship
  • US Open
  • The Open

In addition to these, there is also The Players Championship, which everyone considers the “fifth major.” This year’s TPC is scheduled to start on March 10.

These events generate a lot of attention overall and at sportsbooks. All of the world’s best players participate (when they qualify), and the massive purse for each tournament seems to increase every year.

The Players Championship this season is giving out a total of $15 million. Justin Thomas won it in 2021 and took home $2.7 million for the victory.

It’s never too early to lock in your bets for The Players Championship, as PointsBet Sportsbook has futures available already. It shows Jon Rahm as the favorite to win The Players at +900, with both Collin Morikawa and Dustin Johnson not far behind at +1400.

Photo by AP Photo/Scott Audette
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Chris Imperiale

Chris Imperiale covers sports betting and the online casino industries. He has a journalism degree from Rutgers University and was formerly on staff at Bleacher Report.

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