FanDuel West Virginia Online Casino Debuts New Game And Ad Campaign

Written By Brian Cross on September 25, 2023 - Last Updated on September 26, 2023
Image of the new FanDuel Casino game Fort Knox Cleopatra for a story about the new game release at WV online casinos.

What’s better than winning? According to FanDuel online casino’s renewed ad campaign, nothing.

FanDuel’s “Winning is Undefeated” campaign just got an update, with new TV commercials, social media messaging and out-of-home elements.

What’s more, FanDuel Casino WV also launched a new game and promo for new users to give them a chance to experience that “undefeated” feeling.

New FanDuel Casino marketing campaign highlights the joy in winning

The updated ads will air in FanDuel’s key casino markets like West Virginia, New Jersey, Pennsylvania and Michigan. Like the first batch of TV ads, FanDuel partnered with agency Mischief @ No Fixed Address to bring the idea to life.

The first series of ads illustrated how good it feels to experience life’s little wins, and invites new players to find that winning feeling “in spades” on FanDuel. The new ads examine a range of human emotions and feelings, and conclude that the feeling of winning is the best.

Pete Lefebvre, Creative Director at Mischief @ No Fixed Address, explained:

“Researchers have identified 34,000 unique feelings. But any list needs a #1. So everyone got in touch with our deepest emotions, then we ranked them. These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is.”

New FanDuel online casino users will be treated to a recent promo feature called the Reward Machine. When new players make their first deposit, they’ll be given 50 free spins for chances at various prizes.

“Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbor to catching your car keys in one hand. With our daily free-to-play game Reward Machine and our newly launched welcome offer – 50 bonus spins – our players have more chances than ever to experience that feeling of winning for themselves,” said Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino.

Fort Knox Cleopatra offers new spin on a familiar game at WV online casinos

IGT’s classic slot game Cleopatra has been a perennial favorite in land-based and West Virginia online casinos for years. A new variation on the game, Fort Knox Cleopatra, is launching soon exclusively on FanDuel.

The new game will feature familiar elements from the base game, with an added progressive jackpot and other aspects that add more ways to win.

The Cleopatra Bonus, triggered by collecting three sphinx scatter symbols, offers 15 free spins with tripled winnings. Another new bonus, the Fort Knox Bonus, can be released on any spin and offers potential for extra winnings and coins that can unlock the progressive jackpot.

Gil Rotem, IGT president of iGaming, said:

“We’re thrilled to bring one of IGT PlayDigital’s most popular games exclusively to FanDuel Casino with the new Fort Knox Cleopatra, featuring graphics and sound effects we know users will love. As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players.”


FanDuel promotes responsible gambling in September

This month is a busy one for FanDuel’s responsible gaming efforts, following its investment in adding more pro-athlete responsible gaming ambassadors that will star in new ads. In addition, it announced a partnership with Front Office Sports on an educational course and hosted its annual Play Well Day.

The most visible RG efforts are probably the recently launched commercials that coincided with the kickoff of the NFL season. FanDuel launched new TV ads reminding sports bettors to “always have a system,” which includes its responsible gambling tools. While no betting method can guarantee big wins, having a system for gaming responsibly can save you from getting in over your head – and that’s a win in itself.

For players, FanDuel puts its responsible gambling resources front and center, with convenient tools to set limits on deposits, wagers and app usage. With September being the American Gaming Association’s Responsible Gambling Education Month, it’s a great time to review and get familiar with the tools available to you.

Photo by FanDuel Casino
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Brian Cross

Brian Cross contributes casino, sports betting and lottery coverage to PlayWV and PlayPennsylvania. Brian studied Journalism at the University of Cincinnati and has been a contributing writer at Cincinnati’s alt-weekly for over 10 years.

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