A new company that verifies user location for geo-compliance with accuracy down to five meters is now releasing its solution within the Mountain State. Radar, which was already licensed for geolocation checks in West Virginia, will compete with industry leader GeoComply.
Geo-compliance is a required process that locates a user based on his mobile app or laptop’s IP address to confirm that they’re within the proper state boundaries when registering and using a betting app, like West Virginia online casinos.
Radar, which is based in New York, is also licensed to provide geo-compliance services in Arizona and Colorado. West Virginia is the first state Radar is licensed in that offers both legal sports betting and online casinos.
Radar releases geo-compliance software in West Virginia
Radar’s press relations team indicated in an email to PlayWV that it intends to strike a deal with its first sportsbook “in the near future.” A press statement from early October states that Radar “plans to be licensed in all remaining US states in 2024 and is accelerating its licensing timeline given the immense demand from operators.”
Radar clearly has designs on carving out a piece of the geo-compliance market, and going toe-to-toe with GeoComply.
“From the dozens of conversations with tier 1 operators, vendors, compliance experts, and regulators over the past year, one thing is clear: the market needs viable alternative geolocation solutions,” Radar co-founder and CEO Nick Patrick said in the release earlier this month.
“Radar now offers a cost-effective and developer-friendly geolocation solution for the gaming industry, and a much-needed alternative to GeoComply,” the company said in its recent statement.
Thus far, Canadian-based GeoComply has dominated the geo-compliance industry for sportsbooks and online casinos. Both DraftKings WV and FanDuel WV use GeoComply’s PinPoint technology exclusively to perform their geofencing services.
In states like Massachusetts and Michigan, GeoComply supplies data to the regulatory body for purposes of analyzing betting behavior and tracking compliance.
Radar supplies ‘cost-effective’ alternative for geofencing WV online casinos
In contrast to GeoComply, which charges based on each ping it performs to find a user location, Radar offers a pricing model based on the number of tracked users. According to Radar, its solution is “significantly more cost-effective than alternatives…”
The company currently provides geofencing solutions for Cars.com, Dick’s Sporting Goods, Dairy Queen, Panera Bread and others. Its geofencing fraud detection is capable of discovering fraudulent attempts such as the use of a VPN or GPS spoofing. Radar claims to be “recognized as the industry leader in geofencing.”
According to its website, Radar says its geofencing solutions are active on 100 million devices, in categories as varied as grocery stores, restaurants and for payment processing.
The company offers many products that are location-detection related, such as a map platform, a location-based messaging channel, on-premise app experiences and more. It demoed its geo-compliance solution at the Global Gaming Expo in Las Vegas earlier this month.
Radar was founded by Coby Berman and Nick Patrick in 2016. The pair previously worked for the geolocation social media app Foursquare, where according to Radar, they gained “a decade of experience building and selling location-based products and services.”