Betly Shuts Down Sportsbook Apps In West Virginia To Recalibrate

Written By Dan Holmes on June 30, 2023 - Last Updated on July 3, 2023
Betly has shut down its sportsbook and casino apps in West Virginia to retool them.

Betly’s sportsbook apps are temporarily unavailable in West Virginia, but customers won’t have to wait long to wager with the company. According to Betly, a new sportsbook/casino combo product will debut later this summer in the state.

On its website, Betly says the new app will “feature slots, table games, and sports betting with a single wallet for you to wager on both casino games and sporting events …”

The future Betly product will replace both Betly Mardi Gras sportsbook and Betly Wheeling sportsbook under one rebranded mobile gaming application called “Betly Casino & Sportsbook.”

Betting was shuttered on June 18. Customers have until July 31 to access the two previous Betly apps and withdraw any funds. Betly will send a check to the mailing address provided in the account if there are remaining funds after July. The new sportsbook and casino app will not be able to transfer account information from legacy accounts. All customers will need to create new accounts with the next generation Betly gaming app.

Betly customers of either Betly Mardi Gras sportsbook or Betly Wheeling sportsbook can call (304) 238-2267 if they have questions about their accounts.

Many sportsbooks, online casino options remain in West Virginia

Sports bettors in West Virginia have many options while Betly is sidelined. Recently, WynnBET launched in the state, bringing its popular sports betting and casino app to The Mountaineer State.

Consumers can also access other online casino apps in a competitive West Virginia market such as BetMGM WV, Caesars, DraftKings, FanDuel,  and BetRivers casino WV. In addition, each of those operators offers sports betting mobile apps in West Virginia.

In May, sportsbooks in West Virginia accepted $31.9 million in wagers, for $3.5 million in revenue. That represents a 20% increase year over year, indicating a very healthy market.

In its time on the market in West Virginia, Betly sports betting app was a cutting-edge platform that drew high marks for its user-friendly interface and comprehensive features. One of the standout features of the Betly app had been its range of sporting events available for betting.

Whether a fan of football, basketball, tennis, or even niche sports like darts or snooker, Betly covered a wide spectrum of sporting events. The app provided real-time updates and detailed statistics, empowering users to make informed betting decisions.

To enhance user engagement, Betly incorporated interactive features like live streaming and in-play betting. Users could watch their favorite matches or games unfold in real time while placing bets on various aspects of the action. This immersive experience brought an extra layer of thrill and immediacy to the betting process.

The new branded app will be challenged to meet those same expectations.

Bally Bet also shuts down to retool platform

Like Betly, Bally Bet Sportsbook has also shut down in several states where it was operational. Bally Bet has temporarily removed its app from download in all but one state to improve its platform after partnering with Kambi Group.

It expects to be back online before football season begins.

The app is now only available in Arizona.

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Dan Holmes

Dan Holmes writes about sports betting, sports media, and sports betting legislative matters. He's the author of three books, and previously reported for Major League Baseball, as well as the National Baseball Hall of Fame and Museum.

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